Join us for May’s Innovation Tuesday Event
Social Media and SEO Strategies
When: Tuesday, May 9, 2017 | 5:30-7:30 PM
Where: NIU EIGERlab, NIU-Rockford, 8500 E. State St., Rockford
Questions: phone 815.753.2192 or email@example.com
Register: online via our Meetup.com link
Cost: $10.00; food and drink will be provided
Join us to glean a plethora of information on social media, marketing and search engine optimization from speakers Ron Giordan, Director of Social Media/Public Relations Strategy, and Tom Galante, Business Development Director with Mid-West Digital Marketing in Madison. They will discuss how digital marketing components need to work together to ensure businesses are found online, products are sold online, and branding is seen online.
Whether it’s Facebook, Instagram, Twitter, Snapchat or Pinterest, they have experience and up-to-the-minute knowledge of each of these platforms. Both Ron and Tom believe that social media marketing is just one component of an overall marketing and advertising strategy. Please sign up today–this talk was well-attended at previous Rockford Chamber events.
Upcoming Meetup Topics:
Please check back for additional 2017 Meetups
Past Innovation Tuesday Meetups
March 2017 | What is Intellectual Property? When to patent, trademark or copyright.
During April’s Meetup, we will introduce you to the latest tools which are being utilized to reverse engineer parts. There will be presentations on both a handheld 3D laser scanner and scanning software. Also, we’ll also demonstrate the capabilities of reverse engineering software. This software converts STL files, which are exported by the laser scanner, into a fully functional 3D CAD model complete with a feature tree. This type of file allows an engineer to make design improvements and print or manufacture a part.
Computer Aided Technology (CATI) will join us as a co-presenter. Since 1992, CATI has made it their mission to curate, deliver and support the best product development solutions available.
Our distinguished panelists included:
Jeff Dixon, Patent Attorney, Hinshaw & Culbertson LLP | Chicago
Yolanda King, professor, NIU’s College of Law
Matt Mondek, Professional Engineer-holds an MBA, BSME, CPM and five U.S. patents | Wonder Lake
Eric Waltmire, Patent Attorney, Erickson Law Group, PC | Wheaton
February 2017 | Marketing Automation Made Simple
Our speaker, Vanessa Cabrera, is a social media marketing consultant and speaker who is passionate about helping small businesses understand and leverage the power of email + social media marketing to grow their business.
Vanessa will show you funnels she has used to add 20-50 new prospects into her email list without a launch or online advertising! This process is repeatable and can be used over and over again for every lead magnet, new product, or event you create for your business!
January 2017 | Circles of Gold: Honoring Your Network for Business and Career Success
Networking is critical to our business and career success but so many people avoid it—to their peril. They think that networking is all about personal gain when in fact it’s a powerful give-and-take, a “dance” that allows us to help and contribute to each other.
Author Vickie Austin will share those dance steps that will help you from the moment you create your intention, whether it’s a career transition or building your business, to the act of acknowledging those who have helped you along the way. From the formula for your “thirty-second commercial” to a template for launching your own marketing campaign, she walks you through the steps of networking with grace and dignity, focused on honoring the people you already know!
November 2016 | Entrepreneurial Pitfalls: What to avoid!
Our panel of speakers included three of our former FastPitch Competition presenters:
Stacy McCaskill, Fish With Me.net
Brad Marshall, AdsOrTails
Adrian Vasquez, Inventor of the NZ3 Smart Nozzle
October 2016 | Creating YOUR Business Plan
Presented by Brian McIntyre with Thames Management Resources. A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan or at least the germ of a plan.
Join us to create a concise plan which includes your value proposition, marketing assumptions, operations plan, financial plan and staffing plan.
September 2016 | Social Media & SEO Strategies
Join us to glean a plethora of information on social media, marketing and search engine optimization from speakers Ron Giordan, Director of Social Media/Public Relations Strategy, and Tom Galante, Operations Manager of Mid-West Digital Marketing in Madison. They will discuss how digital marketing components need to work together to ensure businesses are found online, products are sold online and branding is seen online.
Whether it’s Facebook, Instagram, Twitter, Snapchat or Pint
July 2016 | Commercializing Your Product: Where do You Start?
Do you have a great idea for a new or improved product but are unsure where to start? Then join us to discuss moving it forward. We have over a decade of experience assisting both inventors and entrepreneurs with all aspects of Product Development.
June 2016 | QuickBooks Basics to Manage Your Business
Sandy Trotter, Accurate Accounting & Payroll Services
Use QuickBooks software as your accounting solution—secure, scalable and easy to share with your accountant. Sandy Trotter with Accurate Accounting and Payroll will share the essential steps and features for getting started with QuickBooks accounting software.
May 2016 | Show Me the Money: Traditional and Alternative Funding Panel
Would you like to learn about funding your venture or business through traditional bank funding, Crowdfunding such as Kickstarter or Indiegogo or perhaps an Angel investment group? Join us and let our panel of experts share insights into each.
Click on the individual links | Panelist’s bios (coming soon)
*Dan Cataldi, Representing the StateLine Angels
*Mark Horita, The Peakstone Group, Managing Director
*Emily Hurd, successful crowdfunding campaign orchestrator
*Andrew Jury, Rockford Local Development Corporation, loan officer
*Kristin King, Rockford Bank & Trust, VP & Government Guaranteed Lending Specialist
April 2016 | Creating a Website with WordPress | Speaker, Chris Kelley, V2 Marketing Communications
The key is to find the right website building platform for you. In the digital age, having a personal website is the final step in establishing a solid web presence, but there are dozens of sites begging users to pick them. WordPress is something of a heavyweight. The blogging platform has been around since 2003 and has become a go-to for site-building. There are dozens of ways to use it, along with dozens of different clients, from small businesses to web agencies.
Click here for Chris’ slide deck presentation.
Click here to download the free eBook, “WordPress Editor’s Guide: A complete guide to Editors functions in WordPress.”
March 2016 | Circuit Building 101 | Intro to Electronics
One of the key concepts in electronics is the printed circuit board (PCB). At this month’s Meetup, our speaker will discuss the fundamentals of a PCB including: composition; terminology; methods of assembly; and the design process.
Suggested attendees would include: engineers, makers, and individuals interested in both product development and DIY.
Speaker: Jason Duerr, Vice President | Aimtron Design Studio
February 2016 | What is Intellectual Property? When to patent, trademark or copyright.
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. Please learn from our panel of patent attorneys and engineer about the differences and best uses of patents, trademarks, and copyrights.
Our distinguished panelists included:
- Jeff Dixon, Patent Attorney, Hinshaw & Culbertson LLP | Chicago | Bio
- Yolanda King, professor, NIU’s College of Law | Bio
- Matt Mondek, Professional Engineer-holds an MBA, BSME, CPM and five U.S. patents | Wonder Lake | Bio
- Eric Waltmire, Patent Attorney, Erickson Law Group, PC | Wheaton | Bio
Video – Legal panel (55:48 in length)
January 2016 | Marketing 101: Effective Advertising
In order to successfully grow your business, you’ll need to attract and the work to retain a large base of satisfied customers. Jake Bradt, owner of Rockford Buzz and 2015 FastPitch Competition finalist, will share his expertise on inbound marketing, outbound marketing, and permission-based marketing.
Click on the link below for Jake’s “Marketing 101: Effective Advertising” PowerPoint presentation (PDF).