July 14, 2020
Facebook Ads & Demographic Targeting
2020 Innovation Tuesday Meetup Sponsored by:
July 14 Innovation Tuesday
Speaker: Amy Chatfield, Director of Sales & Marketing- Ad-Vice Marketing
Amy has extensive experience orchestrating, analyzing, and adjusting Facebook ad campaigns. From ecommerce, to lead generation, to engagement and brand awareness, she has helped her clients reach countless goals through the use of Facebook audience and pixel data.
Listen and learn as Amy shares the framework of Facebook ad campaigns and demystifies the basics of leveraging audience targeting and pixel data to reach your goals.
When: Tuesday, July 14th, 5:30 to 7 p.m.
Where: Online via Zoom (please click on link below)
Meeting ID: 845 5323 6226
Past Innovation Tuesday
June 9th | Speaker: Patrick Helmers, Habanero Media-home of the Sales Babble podcast
Podcasting is the new blogging-on demand
May 12th | “Agile Strategy to Help Navigate Difficult Times and Prepare for Recovery”
April 14th | COVID-19 Panel : view the Panel discussion on you tube here
March 10th | Carrie Zethmayr : How to Choose the Right Location for Your Business:
February 11th | Jacob Bradt : Creating the King of Content: Video
January 14th | Tom Etier: insights on the best way to invest and insure companies.
November 12th | Brian Lawton: Pillars to vision and leadership
May 2019 | Content is King: Insights on Pitching Yours to the Media
Why: We all know the journalism industry is in flux. The days of a daily publication, radio show or even most TV shows reaching a mass audience are over. Instead, we have an exploding number of new platforms creating content. Alex Gary, with Alex Gary Communications, will provide insights into this mystifying topic.
While it is easier than ever to get the word yourself about your business, there’s still tremendous value in getting other outlets to cover you either in print or online. How do you get that coverage? Through research and relationships.
The following topics will be covered:
• How to write a news release
• Reach out to journalists
• Newsjack existing stories
• Get involved in local events
April 2019 | Starting an E-Commerce Business: Step by Step | Presentation link – PDF
Why: Artist Sherry Pritz Enderle, owner of Pritz Fine Art Designs, will share her process on building an E-Commerce business from concept to selling product. She’ll share tidbits on selling to both the B2C and B2B markets.
The following topics will be covered:
• You have to start somewhere
• Choosing your business name
• Recon mission
• Alignment with key partners
• Shopify Ecommerce platform | Start. Sell. Market. Manage.
• Networking 101
• Don’t be afraid to ask
• Soft launch
March 2019 | What is Intellectual Property? When to patent, trademark or copyright.
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce. IP is protected in law by, for example, patents, copyright, and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. Please learn from our panel of patent attorneys and engineer about the differences and best uses of patents, trademarks, and copyrights.
Our distinguished panelists include:
• Jeff Glazer, Ogden Glazer + Schaefer | Madison
• Yolanda King, professor, Interim Assistant Dean for Student Affairs & Associate Professor of Law, Northern Illinois University College of Law
• Jeff Makeever, Rinehart, Boerner & Van Deuren | Rockford
• Matt Mondek, Professional Engineer-holds an MBA, BSME, CPM and five U.S. patents | Wonder Lake
January 2019 | What’s Hot in Marketing for 2019!
Trekk’s Laura Bennett (President) and Michael Wilson (Creative Director) will inspire our marketing thought-processes as January’s Innovation Tuesday Meetup speakers!
Trekk is a tech-driven creative services agency obsessed with exploration with an approach to Discover | Design | Build | Evaluate. In their Rockford, and Brooklyn, NY locations, they serve both their National and International clientele.
Laura and Michael will share a sampling of successful branding campaigns, in addition to highlighting new technologies Trekk is implementing today!