Startup AdsOrTails launches in EIGERlab space at NIU-Rockford

By Brian Leaf Rockford Register Star Posted Aug. 19, 2015 at 1:17 PM Updated Aug 19, 2015 at 7:41 PM

ROCKFORD — AdsOrTails, a tech startup aimed at linking local digital advertisers with consumers through a game-like interface, launched today.

Brothers-in-law Paul Fowler and Brad Marshall founded the company and have been beta testing a website and app that rewards users in exchange for feedback for businesses they learn about on the site.

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